As independent professional artists, we often have to wear many hats that might or might not suit our personalities or backgrounds. Marketing, sales, public speaking, website maintenance, etc. In this article, Artist Elaine Weiner-Reed discusses some hazards she has experienced and observed in the domain of marketing on social media platforms. She confides that she is still learning and trying to determine the right balance of marketing online as it suits her own philosophy and goals. She cautions us to stay alert to the pitfalls so as not to lose our way or our artistic voice. She questions: How much is too much of a potentially good thing? How real is this virtual world? Keep reading to learn more…

For whatever reason, the human brain likes boxes. We love to be able to categorize things for the sake of comparison and contrast, to simplify our understanding of the vast diversity of what’s out there.

For the overly civilized, things get a tad desolate at the midpoint of the hour-long drive between Winchester and Leesburg. Don’t get me wrong. The drive includes some of Virginia’s most gorgeous and history-imbued scenery. Near Berryville, giant sycamores zigzag in a vale, tracing the path of a narrow creek.

A couple of months ago, I offered what I hoped to be a few simple things to inspire and stimulate you in the way of a fun little creative challenge. My plan was to back it up the next month with part 2, but unfortunately, I’m writing so much these days that after I wrote what turn out to be last month’s story on Positive and Negative Space, I overlooked part 2 of my challenge.

Getting Your Art “Out There”

In the previous two articles on establishing yourself as a professional artist, I’ve covered some of the initial basics you’ll need to take care of and now it’s time to shift the focus to the nitty-gritty. You’ve got a stock of art, your business name, tax id, and are working on a regular schedule, and of course, you’ve got good quality photos of your art.

I recently had a conversation with a young fellow who became particularly intrigued when I told him I’m a Singer/Songwriter. He is relatively recently removed from college, and in a job he tolerates that pays the bills, but ultimately, his joy would be to write for a living.

Leaving his life-long Cleveland roots was just too much to ask. Facing a job-mandated move, Mark Langan abandoned his two-decades-long career in transportation.

The space of any blank canvas is an interesting one to fill. Be it large or small, to see your subject matter in life and then visualize it on your canvas as a completed work of art, can be challenging. But it is where all painters begin, with nothing, nothing but blank space.

August 2019 was an interesting month for this artist. It was a month of personal challenges besides it being my birthday month. That alone is usually enough to make me want to run away, but this year had something special in store for me.

Establishing a Game Plan

In my previous article, “Wanted: Serious Artist With a Serious Mindset” (please read if you haven’t already) I discussed some important things to consider when moving from a hobbyist (for this series hobbyist refers to someone who creates art and sells occasionally-not referring to skill level) to full-on professional artist (note I said full-on, not full-time because there’s quite a difference).

You’re standing next to a friend, observing the exact same painting. To you, it’s obvious. Seeing how the trees dance in delight of a torrential downpour, this work of art clearly shows the painter’s affinity for and comfort with thunderstorms and nature.

For those of you who read this column and who are not artists, this one is especially for you! Certainly, those who are artists will find logic and inspiration, but I know a group of you follow along out of creative enthusiasm, for which I am very appreciative and grateful.

Qualifications: great multi-tasker; organized, dedicated, creative, skilled, average to above-average accounting abilities, able to maintain inventory, packing and shipping aficionado, with ongoing ability to meet multiple deadlines. Willing to be rejected, criticized, endure money droughts, and paint-stained clothing. Sense of humor a must. Qualifications changes; ongoing…

Pretty brash title, right? What could possibly qualify as “the most important music”? Mozart? Beethoven? The Beatles? Gregorian Chants?

Nope.

“Intuition,” shares Mary Ramsey Keasler. “If I think it looks good, it’s good…I do this because I love to do this.” Marisela Rumberg explains: “I’m bad at following the rules. I like to break them and see what happens…I like to do things my way.”

Color is one of the most exciting aspects of painting; be it grays, black and white, or in-your-face big, bold, pure pigments. It can also be one of the most challenging, often vexing, conundrums of life in the studio.